[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"property-dev-slug-palma-palma-holding-serenia-district-east-new-launch":3},{"success":4,"data":5},true,{"id":6,"complex_id":7,"slug":8,"developerSlug":9,"type":10,"logo":11,"photo":12,"title":13,"description":15,"status":17,"developer":19,"address":23,"latitude":24,"longitude":25,"price":26,"updatedAt":30,"br_prices":31,"sales_status":32,"emirate":34,"isExclusive":35,"payment_plans":36,"amenities":47,"noc":65,"commission":66,"area_min":67,"area_max":68,"predicted_completion_at":69,"construction_progress":70,"gallery":71,"albums":108,"album":109,"for_sale_count":10,"planned_completion_at":110,"updated_at":30,"districts":111,"documents":113,"brochures":141,"floor_plans":150,"videos":152,"apartments_summary":153},"2610","7117","palma-holding-serenia-district-east-new-launch","palma","","https:\u002F\u002Fstorage.googleapis.com\u002Fthrivestate-prod-aibot-public\u002Fgeniemap-mirror\u002F2023\u002F12\u002F10\u002FiG3Rz04tXIZOredkoNT1A4CCzOwW3SjIT1cFfEqF.png","https:\u002F\u002Fstorage.googleapis.com\u002Fthrivestate-prod-aibot-public\u002Fgeniemap-mirror\u002Fupload\u002F25\u002F43\u002F6d\u002Fcf\u002Fd56d97b1-49cc-4e89-8cf3-0571631609aa.webp",{"en":14,"ru":10,"ar":10},"PALMA HOLDING \"Serenia District East\" NEW LAUNCH",{"en":16,"ru":10,"ar":10},"Serenia District East is Palma Holding's Japanese-inspired lakeside collection within Jumeirah Islands, designed with Nikken Sekkei. The East Residences offer 1 to 4 bedroom apartments with lake, skyline and community views, together with access to the Serenia Signature Clubhouse and a 100,000 sq.ft. amenity hub. Latest launch update shared in Palma Dev Serenia x Thrivestate confirms 10% discount and 50\u002F50 payment plan applicability for Serenia District East Residence. Current launch note highlights 6 iconic towers in total, over 40 amenities, exclusive clubhouse access, Nikken Sekkei design, 1 to 3 bedroom apartments plus penthouses, sizes from 830 to 2800 sqft, starting prices from AED 1,850,000, with Phase 1 completion in Q4 2028 and Phase 2 completion in Q4 2029.",{"en":18,"ru":10,"ar":10},"LAUNCH",{"title":20,"logo":11,"description":22},{"en":21,"ru":10,"ar":10},"Palma Holding","Palma Holding is a Dubai real estate developer with an address listed at Silverene Towers, Dubai Marina, Dubai. The company is known in the Dubai market for residential waterfront development, particularly through its Serenia-branded projects on Palm Jumeirah. In our database, Palma Holding is represented by 4 projects across Jumeirah Islands, Palm Jumeirah and Dubai Marina, including Serenia District East, Serenia District West, Serenia Living and Silverene Towers.","Jumeirah Islands, Dubai","25.0680738","55.1460898",{"min":27,"max":28,"currency":29},"2261000","32923000","AED","2026-05-20T15:22:37.900Z",[],{"en":33,"ru":10,"ar":10},"Launch","Dubai",false,[37,38,39,40,41,42,43,44,45,46],"60\u002F40","10% immediate","10% after 30 days","10% on 01 June 2026","10% on 01 January 2027","10% on 01 January 2028","10% on 01 January 2029","40% final installment on 30 June 2030","50\u002F50","10% discount applicable",[48,49,50,51,52,53,54,55,56,57,58,59,60,61,62,63,64],"Serenia Signature Clubhouse","100,000 sq.ft. community hub","Infinity pool","Indoor pool","Lap pool","Shallow pool","State-of-the-art gym","Dedicated ladies' gym","Indoor paddle court","Indoor basketball half-court","Rooftop café","Male & female spa","Sports courts","Wellness retreat","Family oasis","Nature discovery zones","Retail concepts","50.00","4%",851,10373,"2029-12-30T00:00:00.000Z","0%",[12,72,73,74,75,76,77,78,79,80,81,82,83,84,85,86,87,88,89,90,91,92,93,94,95,96,97,98,99,100,101,102,103,104,105,106,107],"https:\u002F\u002Fstorage.googleapis.com\u002Fthrivestate-prod-aibot-public\u002Fgeniemap-mirror\u002Fupload\u002F6a\u002Fce\u002F62\u002Fe7\u002Fee801b5a-40cf-499f-b99a-5bd1d3caddff.webp","https:\u002F\u002Fstorage.googleapis.com\u002Fthrivestate-prod-aibot-public\u002Fgeniemap-mirror\u002Fupload\u002F6c\u002F38\u002F16\u002F0e\u002Fa34bcd87-b000-4c8c-b96a-6f7bd87b0cd7.webp","https:\u002F\u002Fstorage.googleapis.com\u002Fthrivestate-prod-aibot-public\u002Fgeniemap-mirror\u002Fupload\u002Fba\u002Fa3\u002Fcf\u002F0f\u002F8d9f2207-5330-46cf-a1bb-9e09afa4bb46.webp","https:\u002F\u002Fstorage.googleapis.com\u002Fthrivestate-prod-aibot-public\u002Fgeniemap-mirror\u002Fupload\u002Fc7\u002Fc9\u002F2c\u002Fae\u002Fce5439d6-f2c7-432d-ba41-84f5c3e87ac5.webp","https:\u002F\u002Fstorage.googleapis.com\u002Fthrivestate-prod-aibot-public\u002Fgeniemap-mirror\u002Fupload\u002Fb5\u002Fe9\u002Fb6\u002F05\u002F3c1d43fd-6cda-477c-bfd1-d13e33699069.webp","https:\u002F\u002Fstorage.googleapis.com\u002Fthrivestate-prod-aibot-public\u002Fgeniemap-mirror\u002Fupload\u002Fbd\u002F2d\u002Fd5\u002F81\u002F3d79a020-4995-4ba9-a62f-bb07879ae6f3.webp","https:\u002F\u002Fstorage.googleapis.com\u002Fthrivestate-prod-aibot-public\u002Fgeniemap-mirror\u002Fupload\u002Fa7\u002F82\u002Fe5\u002F47\u002Ffd2a51ff-be4a-44ca-97cd-3f3a86871540.webp","https:\u002F\u002Fstorage.googleapis.com\u002Fthrivestate-prod-aibot-public\u002Fgeniemap-mirror\u002Fupload\u002F06\u002F21\u002F37\u002F44\u002F4475c23e-90a2-47c1-87b4-ca8d8a6edbf5.webp","https:\u002F\u002Fstorage.googleapis.com\u002Fthrivestate-prod-aibot-public\u002Fgeniemap-mirror\u002Fupload\u002F89\u002Ff3\u002F94\u002Fc7\u002Fb1357c17-2fee-4eab-a1cd-5a279af21ee7.webp","https:\u002F\u002Fstorage.googleapis.com\u002Fthrivestate-prod-aibot-public\u002Fgeniemap-mirror\u002Fupload\u002F4c\u002F50\u002F06\u002Fee\u002Fea6526de-2c73-4a53-8f79-b33a821fef88.webp","https:\u002F\u002Fstorage.googleapis.com\u002Fthrivestate-prod-aibot-public\u002Fgeniemap-mirror\u002Fupload\u002Fc8\u002F28\u002F66\u002F04\u002F75dc4926-b49c-435b-9528-ce4f82a77045.webp","https:\u002F\u002Fstorage.googleapis.com\u002Fthrivestate-prod-aibot-public\u002Fgeniemap-mirror\u002Fupload\u002F00\u002F02\u002F4a\u002Ff5\u002Fc1df97af-9fbb-4b9f-9c99-eb6a72e79377.webp","https:\u002F\u002Fstorage.googleapis.com\u002Fthrivestate-prod-aibot-public\u002Fgeniemap-mirror\u002Fupload\u002F1d\u002F5b\u002F34\u002Feb\u002Faa2d5e06-9cf9-4a46-83c6-ae09e29c741a.webp","https:\u002F\u002Fstorage.googleapis.com\u002Fthrivestate-prod-aibot-public\u002Fgeniemap-mirror\u002Fupload\u002F31\u002F82\u002F44\u002F77\u002Fb1dd181e-aae5-47f3-a429-1738e126bf0b.webp","https:\u002F\u002Fstorage.googleapis.com\u002Fthrivestate-prod-aibot-public\u002Fgeniemap-mirror\u002Fupload\u002F1f\u002Fc0\u002F39\u002Ff5\u002F99f44c83-f48f-44f6-9ef5-0545b288d76c.webp","https:\u002F\u002Fstorage.googleapis.com\u002Fthrivestate-prod-aibot-public\u002Fgeniemap-mirror\u002Fupload\u002F63\u002Fbe\u002Ffc\u002F52\u002Fea5310db-e29f-4198-ae74-3fc3ddd3a489.webp","https:\u002F\u002Fstorage.googleapis.com\u002Fthrivestate-prod-aibot-public\u002Fgeniemap-mirror\u002Fupload\u002F68\u002F2f\u002F9b\u002Fe4\u002F22acb6b8-d9b9-4e87-b1c7-300188d31b2d.webp","https:\u002F\u002Fstorage.googleapis.com\u002Fthrivestate-prod-aibot-public\u002Fgeniemap-mirror\u002Fupload\u002F4a\u002F70\u002Fb3\u002F27\u002F5b81f7ab-bd59-4c49-a2da-cbf9a933f8b6.webp","https:\u002F\u002Fstorage.googleapis.com\u002Fthrivestate-prod-aibot-public\u002Fgeniemap-mirror\u002Fupload\u002F08\u002F72\u002F6b\u002F21\u002F1d5e98f0-bf89-402d-9e49-629da8f85ac2.webp","https:\u002F\u002Fstorage.googleapis.com\u002Fthrivestate-prod-aibot-public\u002Fgeniemap-mirror\u002Fupload\u002F31\u002Fb0\u002F6b\u002F8d\u002F7aa33c05-922d-497a-af93-9ccd61f1542f.webp","https:\u002F\u002Fstorage.googleapis.com\u002Fthrivestate-prod-aibot-public\u002Fgeniemap-mirror\u002Fupload\u002Faf\u002F7c\u002Fd9\u002Ff0\u002F424cb757-b775-49ef-b715-f11f6a2d0262.webp","https:\u002F\u002Fstorage.googleapis.com\u002Fthrivestate-prod-aibot-public\u002Fgeniemap-mirror\u002Fupload\u002F3e\u002Fac\u002F67\u002F3e\u002F24e1457b-9f21-41aa-9ac2-d4f1f92e90df.webp","https:\u002F\u002Fstorage.googleapis.com\u002Fthrivestate-prod-aibot-public\u002Fgeniemap-mirror\u002Fupload\u002Fd4\u002Fd8\u002Fa1\u002F2d\u002F67a22a59-de1f-4b49-a166-086d78bc1ca7.webp","https:\u002F\u002Fstorage.googleapis.com\u002Fthrivestate-prod-aibot-public\u002Fgeniemap-mirror\u002Fupload\u002F65\u002Fea\u002Fd9\u002Fce\u002F8f1229b0-8a3e-454d-90a8-8f9aceccb7a1.webp","https:\u002F\u002Fstorage.googleapis.com\u002Fthrivestate-prod-aibot-public\u002Fgeniemap-mirror\u002Fupload\u002F4d\u002Fb3\u002F5a\u002F20\u002F6d1324d1-9317-44ee-8335-c26eb5d79f36.webp","https:\u002F\u002Fstorage.googleapis.com\u002Fthrivestate-prod-aibot-public\u002Fgeniemap-mirror\u002Fupload\u002F4c\u002F44\u002Ff4\u002F3c\u002Fa2b4a236-4c27-41c2-994f-8703ff2986fc.webp","https:\u002F\u002Fstorage.googleapis.com\u002Fthrivestate-prod-aibot-public\u002Fgeniemap-mirror\u002Fupload\u002Ff2\u002F88\u002F3b\u002F1a\u002F04272f7d-c37c-48c9-b014-88fa7f4fd5cd.webp","https:\u002F\u002Fstorage.googleapis.com\u002Fthrivestate-prod-aibot-public\u002Fgeniemap-mirror\u002Fupload\u002Fdf\u002F5e\u002Fd7\u002F4e\u002F1b8470fe-4e8f-4003-af76-62d40fd25955.webp","https:\u002F\u002Fstorage.googleapis.com\u002Fthrivestate-prod-aibot-public\u002Fgeniemap-mirror\u002Fupload\u002F58\u002F1f\u002Fb6\u002Fdc\u002F1eec19f2-d5c9-4565-9211-841e19fa73af.webp","https:\u002F\u002Fstorage.googleapis.com\u002Fthrivestate-prod-aibot-public\u002Fgeniemap-mirror\u002Fupload\u002F73\u002F28\u002F43\u002F42\u002F20780067-3288-44bf-93b2-2dff862a96a1.webp","https:\u002F\u002Fstorage.googleapis.com\u002Fthrivestate-prod-aibot-public\u002Fgeniemap-mirror\u002Fupload\u002F4b\u002F7e\u002Ff6\u002F06\u002F24d0e3e6-17d5-40e8-887f-3dd7d0abfac8.webp","https:\u002F\u002Fstorage.googleapis.com\u002Fthrivestate-prod-aibot-public\u002Fgeniemap-mirror\u002Fupload\u002F05\u002F3d\u002Ff4\u002F07\u002Fbcc72fa1-a20b-4462-bd2d-571c4cdb82e6.webp","https:\u002F\u002Fstorage.googleapis.com\u002Fthrivestate-prod-aibot-public\u002Fgeniemap-mirror\u002Fupload\u002F89\u002Fcb\u002F13\u002F01\u002F14c3914b-8148-4cca-a321-a3ca28557bdf.webp","https:\u002F\u002Fstorage.googleapis.com\u002Fthrivestate-prod-aibot-public\u002Fgeniemap-mirror\u002Fupload\u002F27\u002F36\u002F4f\u002F14\u002F77f40603-9b38-49e3-bcdc-1e534ef1d45b.webp","https:\u002F\u002Fstorage.googleapis.com\u002Fthrivestate-prod-aibot-public\u002Fgeniemap-mirror\u002Fupload\u002F69\u002Fe9\u002F45\u002F30\u002F5b014d83-7b60-43a1-9817-bf91081b21a3.webp","https:\u002F\u002Fstorage.googleapis.com\u002Fthrivestate-prod-aibot-public\u002Fgeniemap-mirror\u002Fupload\u002F74\u002F87\u002F97\u002F46\u002Fde1244f7-aa88-499c-ad71-37cfa072ea7f.webp",[],[12,72,73,74,75,76,77,78,79,80,81,82,83,84,85,86,87,88,89,90,91,92,93,94,95,96,97,98,99,100,101,102,103,104,105,106,107],"Q4 2029",[112],"Jumeirah Islands",[114,117,120,123,126,129,132,135,138],{"name":115,"url":116},"Brochure","https:\u002F\u002Fpalmaholding.com\u002Fwp-content\u002Fuploads\u002F2025\u002F02\u002FSerenia-District-Digital-Brochure.pdf",{"name":118,"url":119},"Fact Sheet","https:\u002F\u002Fpalmaholding.com\u002Fwp-content\u002Fuploads\u002F2026\u002F01\u002F3.-East-Residence-2-Fact-Sheet.pdf",{"name":121,"url":122},"Fact Sheet 2","https:\u002F\u002Fpalmaholding.com\u002Fwp-content\u002Fuploads\u002F2026\u002F01\u002FEast-Residence-3-Fact-Sheet.pdf",{"name":124,"url":125},"Fact Sheet 3","https:\u002F\u002Fpalmaholding.com\u002Fwp-content\u002Fuploads\u002F2026\u002F01\u002FEast-Residence-4-Fact-Sheet.pdf",{"name":127,"url":128},"Payment Plan","https:\u002F\u002Fpalmaholding.com\u002Fwp-content\u002Fuploads\u002F2026\u002F01\u002FSerenia-District-East-Residences-Payment-plan-PDF.pdf",{"name":130,"url":131},"Site Plan","https:\u002F\u002Fpalmaholding.com\u002Fwp-content\u002Fuploads\u002F2025\u002F02\u002FSerenia-District-Map.pdf",{"name":133,"url":134},"Brochure 2","https:\u002F\u002Fpalmaholding.com\u002Fwp-content\u002Fuploads\u002F2026\u002F01\u002FSerenia-District-Amenities-Brochure-2.pdf",{"name":136,"url":137},"Fact Sheet 4","https:\u002F\u002Fpalmaholding.com\u002Fwp-content\u002Fuploads\u002F2026\u002F01\u002FSerenia-District-Interior-Finishes-Document-2.pdf",{"name":139,"url":140},"Brochure 3","https:\u002F\u002Fpalmaholding.com\u002Fwp-content\u002Fuploads\u002F2026\u002F01\u002FSerenia-District-East-Residence-Project-Renders.pdf",[142,143,144,145,146,147,148,149],{"title":115,"src":116},{"title":118,"src":119},{"title":121,"src":122},{"title":124,"src":125},{"title":127,"src":128},{"title":133,"src":134},{"title":136,"src":137},{"title":139,"src":140},[151],{"title":130,"src":131},[],[]]